Tag: vintage signage

Gallup, New Mexico: The Heartbeat of Native American Culture Picture of the Month - Gallup, New Mexico

Arrowhead Lodge sign showcasing classic Route 66 Americana
The Retro Charm of The Arrowhead Lodge sign in Gallup—The sign features retro typography and design typical of historic Route 66.

Queen Anne and I recently traveled to Gallup, New Mexico, to film some b-roll footage of Route 66 across Arizona. We wanted to traverse the Grand Canyon State in a single day, so we spent the night in neighboring New Mexico to get those video clips and finish our latest Route 66 video. I’m excited to announce that the video has just been released on YouTube—be sure to check it out here.

Although we’ve driven through Gallup before, we decided to stick around and see what all the fuss was about. Spoiler alert: it’s more than just a pit stop for refueling the car and our caffeine levels. We discovered it’s much more than just a stop along the Mother Road. Gallup is a vibrant hub of Native American culture and history, and I think it would make an excellent topic for one of my monthly projects. I look forward to returning.

Founding and Early Development

Gallup, New Mexico, was established in 1881 as a headquarters for the southern transcontinental rail route by the Atlantic and Pacific Railroad, which later became part of the Burlington Northern Santa Fe Railroad. The town was named after David L. Gallup, a paymaster for the railroad. When workers went to collect their pay, they would say they were “going to Gallup,” which led to the town’s name. Imagine that: a city named after a guy who handed out paychecks. If only my old boss had been so popular—’Jim’s Paycheck Town’ does have a certain ring, though.

Gallup's deserted motel sign, a relic of Route 66 history
Gallup’s Deserted Motel: A Sign of Times Gone By – An old motel sign in Gallup, New Mexico, capturing the essence of deserted Americana.

Strategic Location and Growth

Gallup’s strategic location at the crossroads of several major rail lines and highways contributed to its growth as a trade and transportation hub. It became an essential center for the coal, timber, and livestock industries, which fueled its economy in the early years. Rich mineral deposits in the region also attracted various settlers and businesses. Coal, timber, livestock—Gallup had it all! It was the Amazon Prime of the 19th century.

Gallup’s proximity to the Navajo, Zuni, and Hopi reservations made it a significant trading post for Native American crafts and goods. This connection to Native American culture has been a defining characteristic of Gallup, earning it the nickname “Indian Capital of the World.” This diverse cultural heritage is vital to the town’s identity and economy.

Historical Events

One of the most impactful events in Gallup’s history was its major stop on Route 66, the iconic highway connecting Chicago to Los Angeles. This brought a steady flow of travelers and tourists through the town, further boosting its economic and cultural significance. The El Rancho Hotel hosted so many Hollywood stars that I half expected to see John Wayne himself checking in at the front desk. I had my autograph book ready, just in case.

Today, Gallup is known for its vibrant downtown, cultural events such as the Gallup Inter-Tribal Indian Ceremonial, and its decadent array of murals and historical markers celebrating its diverse heritage. The town remains a vital link between various cultures and continues to honor its historical roots by preserving and celebrating its unique past.

Gallup’s Role in Preserving and Promoting Native American Culture:
Gallup, often called the “Indian Capital of the World,” is crucial in preserving and promoting Native American culture. The town’s proximity to Navajo, Zuni, and Hopi reservations makes it a central hub for Native American arts, crafts, and traditions. Gallup’s cultural landscape is rich with influences from these tribes, visible in the town’s art, architecture, and daily life.

Vintage Blue Spruce Lodge sign in Gallup, New Mexico on Route 66
Blue Spruce Lodge: Retro Signage in Gallup—The iconic Blue Spruce Lodge sign in Gallup, New Mexico, is a reminder of the town’s historic past.

The annual Gallup Inter-Tribal Indian Ceremonial is a significant event that showcases Native American traditions, including dances, parades, and crafts. This event attracts visitors from around the world and helps promote the cultural heritage of the local tribes. Additionally, Gallup is home to several museums and cultural centers celebrating Native American history and contributions, further solidifying its role as a cultural preservationist. The Gallup Inter-Tribal Indian Ceremonial is a bigger deal than Anne’s annual shoe sale pilgrimage—and trust me, that’s saying something.

I know that there are many more Gallup stories to be told, and since its elevation is higher than Phoenix’s, we may turn it into an escape in the following summer or two. If we pique your curiosity with this month’s Route 66 photos, I invite you to explore larger versions of this month’s images on my New Work portfolio and the detailed pieces I’ve posted on Fine Art America. These photos will be displayed there for three months before being rotated.

Good Eats

Vintage neon sign of Jerry's Cafe in Gallup
Neon Nights: Jerry’s Cafe Sign on Route 66 – Gallup’s Jerry’s Cafe is known for its delicious Mexican-American food and classic neon signage.

As is our custom, we checked Trip Advisor for a nice dinner place. As you’re all aware, that’s the only way I can get Her Majesty into the car—as a repayment for “Gallup! You want me to go to Gallup with you?” At the top of the list was Jerry’s Cafe. It’s located near the municipality buildings downtown, a few blocks south of the railroad tracks.

Jerry’s is a no-frills dive with linoleum floors, a small counter along the left wall, a half-dozen tables in the center, and as many booths lining the right wall. The fare is American and Mexican dishes, and don’t even think of wishing for a beer or Margarita because they don’t have a liquor license. Since the place is so tiny and located in the business district, there’s usually a long line of locals trying to get in.

When we drove into town, I immediately spotted several closed motels that I wanted to photograph in the evening light. I suggested to the Queen that we get an early dinner and shoot our way back to the motel afterward. “Whatever,” was her reply. “When we got to Jerry’s, I couldn’t believe our luck—no line at 4 PM! It was as if the stars had aligned, or more likely, everyone else was still at work.

So, the place is a dive; they don’t serve alcohol, and it’s crowded. I was in heaven. Anne, not so much. There must be a reason to eat here—the food. Mine was so good that I don’t even remember what Anne ordered. They offer specials that are variations of what we call in Arizona a Navajo Taco, but they called them Stuffed Sopaipillas. Mine was stuffed with guacamole, carnitas, and jalapenos—not those sissy jalapenos from Texas, Arizona, and California. This is New Mexico, and these were proper Hatch Jalapenos, which bite back. I knew I was in trouble when this came out of the kitchen. The Sopaipilla was bigger than my head, and its plate was barely big enough to contain it. It was a golden color with red and green chili smothering the top. Each bite contained a mouthful of cool guac, contrasting the zing of peppers and the crunchy bits of pork within the deep-fried tortilla. The other customers kept giggling and pointing at me because I kept making Homer Simpson noises, but I didn’t care. It was the best Chimichanga I’ve ever had, and I would happily embarrass myself again for another bite. This dish was good enough to change Gallup from a gas stop to a destination. I highly recommend it.

Oatman’s Revival: A Tale of Dams, Dreams, and Daring Do-overs Picture of the Week - Oatman, Arizona

Weathered coffee shop sign on the side of a historic hotel in Oatman, Arizona, with an A-frame house looming in the background and a saloon to the left.
Fading Memories: Oatman’s Historic Hotel Coffee Shop Sign – Remnants of a bygone era, this faded sign on the Oatman Hotel whispers stories of travelers and townsfolk who once gathered over coffee in the heart of a bustling mining town.

Last week, we left Oatman looking more ghostly than a town with a future. But then the mid-20th century rolled around, and everything changed like a plot twist in a spaghetti western. It started with a need for flood control and water conservation, a task as ambitious as teaching a cat to swim. Enter the Bureau of Land Management with its dam-building frenzy. They tamed the Colorado River, creating recreational oases like Lake Mohave and Lake Havasu, inadvertently setting the stage for Oatman’s second act.

Meanwhile, Don Laughlin, a casino mogul with an eye for opportunity sharper than a cactus spine, flew over the Colorado River en route to Kingman. Spotting a riverside motel in 1964, he didn’t just see a run-down building; he saw a neon-lit future. Don transformed the motel into the Riverside Resort, where you could lose your nickels in slot machines and gain a few pounds with 98-cent chicken dinners. This move ushered in a casino boom, turning Laughlin, Nevada, into a gambler’s paradise across the river from Bullhead City.

Not to be outdone, Robert McCulloch, a chainsaw magnate with an affinity for outboard motors and grand gestures, bought a swath of lakeside property. He didn’t just stop at creating Lake Havasu City; he went full theatrical by importing the London Bridge. Yes, that London Bridge—which he rebuilt in the middle of the desert. The Brits scoffed, the Americans gawked, and tourists flocked in droves.

But Oatman’s real comeback hinged on a nostalgia trip kick-started by Angel Delgadillo, a barber from Seligman with more vision than a Route 66 tourist with a pair of binoculars. In the 1980s, as Interstate 40 siphoned off Oatman’s traffic, Angel founded the Historic Route 66 Association of Arizona. He campaigned to get the Mother Road recognized as a Historic Route, sparking a revival that put Oatman back on the map. Suddenly, tourists craved an authentic slice of Americana, and Oatman served it up with a side of staged shootouts.

The final puzzle piece was the cultural shift in San Francisco in the late ’60s. A generation enamored with art, nature, and history began resurrecting Victorian homes with colorful paint jobs that’d make a peacock jealous. This love for the old and quaint spread to Arizona, and towns like Oatman reaped the benefits. The once-desolate streets now buzz with shops, tourists, and the occasional wild burro, all basking in the glory of a Route 66 renaissance.

So there you have it: a cocktail of dams, dreams, and a dash of historical reverence, shaken not stirred, brought Oatman from the brink of becoming a forgotten footnote to a must-visit destination on the map of Americana.

Oatman Hotel

In the heart of Oatman, where the Wild West refuses to be tamed, stands the Oatman Hotel. Its story begins in 1902, opening its doors as the Drulin Hotel, a name as sturdy as the building itself. It was more than just a hotel; it was a beacon for weary gold miners, travelers, and anyone looking to swap tales over a stiff drink. Its walls, if they could talk, would spin yarns of dusty days and golden dreams.

Like a determined prospector, the Drulin Hotel embraced change as time passed. It donned a new name, becoming the Oatman Hotel, as if shedding an old skin to reveal a more refined identity. This wasn’t just a name change, a rite of passage, and a nod to the town’s enduring spirit.
The Oatman Hotel wasn’t just any stopover; it became a slice of history, a living museum with beds. It earned its rightful place as a registered historical building, a title as prestigious as a sheriff’s badge. Its walls, now seasoned by time, became a gallery of memories, each room whispering secrets of the past.

But wait, there’s more glitz to this tale. The Oatman Hotel, with its rustic charm, caught the eye of Hollywood’s finest. None other than Clark Gable and Carole Lombard, after their 1939 Kingman courthouse wedding, chose this very hotel for their honeymoon. Imagine that! Hollywood royalty, nestled in the embrace of the rugged Mojave. Their stay added a sprinkle of stardust to the hotel, making room 15 forever a shrine to their love.

The Oatman Hotel stood tall through booms and busts, a sentinel of history. It watched as Oatman ebbed and flowed yet remained steadfast as ever, a reminder of the golden days and starlit nights.

The Boundary Cone, a significant peak for Mohave tribes, stands tall against the morning sky, viewed from the juncture of old Route 66 and Boundary Cone Road.
Guardian of the Mohave: The Boundary Cone’s Tale – Standing tall against the morning sky, the Boundary Cone serves as a timeless landmark at the crossroads of Route 66, embodying the sacred history and enduring spirit of the Mohave Valley.

We hope you enjoyed our time in Oatman. As usual, larger versions of this week’s image are on my website < Jim’s Web> and Fine Art America <FAA Link> for you to examine. Be sure to return next week when we begin a new project. For February, we’re returning to nature an hour north of here.

Till then, keep your spirits high and your humor dry.
jw

Techniques: Capturing Oatman’s Palette

In this week’s snapshot, the Coffee Shop sign of the Oatman Hotel is a beacon of nostalgia in a sea of architectural chaos. But why this particular sign, you ask? Well, it’s all about perspective and a little artistic rivalry.

On the flip side of the hotel, there’s another sign vying for attention. But there, the Coffee Shop sign gets overshadowed, like an understudy in a Broadway show where the lead refuses to call in sick. The other side also features the Oatman Hotel’s sign, turning the scene into a visual shouting match where the quaint charm of the coffee shop gets drowned out.

Now, let’s talk about setting the stage. The chosen angle for this week’s photo is like a Cubist’s dream from the 1950s, where geometry and color come together in a symphony of shapes. We’ve got the white stucco of the hotel, a daring triangle of an A-frame house peeping from behind, and the bold red facade of the neighboring bar. It’s an ensemble of structures, each playing its part in framing our star sign.

These buildings create a natural frame, like ushers in a theater, guiding your gaze to the center stage where the sign takes its bow. This arrangement keeps the viewer’s eye dancing around the central focus, ensuring the sign isn’t just seen but experienced.

And let’s not forget the grand finale of colors—a patriotic red, white, and blue – tying this month’s photos together like a well-rehearsed chorus line. Each hue plays its part, creating a visual melody that’s distinctly Oatman, distinctly Americana.

So there you have it, a behind-the-scenes peek at how a simple choice of angle and a keen eye for color can turn an everyday scene into a snapshot that captures the essence of a town with as much character as Oatman.