Earlier this year, in a fit of cartographic embarrassment, I noticed my Arizona map was as barren in the northeast corner as my understanding of quantum physics. We use the map to bookmark locations we’ve visited and shared with you. “We must address this travesty,” I declared, or perhaps just thought loudly. Thus, Queen Anne and I embarked on an expedition to Holbrook, a place as famed for its petrified wood as my living room is for lost remote controls.
Upon our grand arrival in Holbrook, it became immediately clear how the town’s history was as layered as my attempt at a seven-layer dip, which never made it past layer three. From the ancient trading routes that seemed slightly busier than my last garage sale to the modern buzz of I-40, which promised the thrill of gas stations and fast food, Holbrook whispered tales of change. And by whispered, I mean it mumbled incoherently, much like Uncle Ray after his third Thanksgiving cocktail.
Diving into the town’s lore, we uncovered tales of early Pueblo peoples, whose idea of commuting was traipsing along the Little Colorado River. They traded goods with the enthusiasm I reserved for exchanging unwanted Christmas gifts. Picture them, settling down by the river’s edge, not to snap sunset selfies, but to swap stories of Coyote, the original trickster who probably invented the concept of “fake news,” and Spider-Woman, the ancient weaver who, unlike me, never blamed her tools for a botched job.
Then came the white men, striding into the horizon with all the subtlety of a brass band in a library. With their grand plans to connect coasts, Lieutenant Whipple and Edward Beale undoubtedly paused to ponder, “Will there be sufficient parking?” Their surveying tales were likely less about the awe of uncharted lands and more about the days when their socks stayed dry.
Early Settlement
In 1876, Mormons fleeing the excitement of Utah found solace in what would become Holbrook, a place that made their former home seem positively Las Vegas-esque in comparison. By then, the town had started to take shape, much like my attempt at sourdough during lockdown—full of hope but ultimately flat.
Our foray into this historical mosaic first led us to the part of town that had seen better days. “I’m not getting out of the car,” declared Queen Anne, with the determination of someone guarding the last slice of pizza. And who could blame her? The charm of the Arizona Rancho and the Bucket of Blood Saloon was as evident as the potential in my high school yearbook photo—present, but requiring a generous imagination.
Pedro Montaño built the Arizona Rancho home here between 1881 and 1883. It started as a single-story plastered adobe building with a high-pitched roof and dormer windows. After it was sold to the Higgins family, it became the Higgins House—a boarding house with a two-story addition. Next, it became the Brunswick Hotel. In the 30s, the west wing was used for Holbrook’s hospital, and during World War II, the Navy leased it to house pilots training at the airfield north of town. Now, it’s listed on the National Historic Registry and appears to be undergoing renovation.
Crossing the street from the train depot is another historic building in decay. It was initially called Terrell’s Cottage Saloon, and it was popular with cowboys and ruffians. After a violent gunfight in 1866 that ended up with two men dead, the street was described as if someone had poured a bucket of blood on it. The name stuck, and the saloon and street name bear the moniker. When we visited, a prominent sign urged people to contribute to saving The Bucket of Blood Saloon.
Imagine Holbrook as the Wild West’s version of a reality TV show, complete with outlaw gangs and cattle thieves vying for the title of Most Wanted, starring the Hashknife Gang and the Blevins Brothers, with special guest appearances by the Clantons, who thought the Earps’ version of justice was a tad too personal. Enter Sheriff Commodore Perry Owens, Holbrook’s answer to a sheriff who didn’t just wear a badge but practically invented the law enforcement genre with flair. His Wikipedia page? It’s the binge-worthy history lesson you never knew you needed.
Traffic Increases On Route 66
Holbrook thrived on a cattle economy akin to a bovine social club for decades until 1926 rolled around with Route 66, flipping the script. Suddenly, Americans, intoxicated by the freedom of their Model Ts, were gallivanting across the country, pioneering the original road trip minus the luxury of air conditioning or reliable GPS. The Dust Bowl era added a gritty reality show twist, turning Route 66 into the “Mother Road” of all escape routes. By 1938, the road’s complete paving made cross-country jaunts less of a teeth-rattling affair, shifting Holbrook’s social scene north of the tracks. The town’s once-thriving pit stops turned into a ghostly strip of nostalgia, save for the Tee Pee Motel, now a restored relic where vintage cars outnumber guests—missing the chance to sleep in a concrete teepee? Now, that’s a modern regret.
Post Interstate 40
As Holbrook entered the fast lane of the Interstate 40 era, it seems the town, like a bewildered tortoise at a Formula 1 race, was sidelined by the rush towards efficiency. Where once adventurers might pause to marvel at the local color, they now zoom towards the neon glow of franchise signs, seduced by the siren call of combo meals and loyalty points. It’s as if America’s highways have become conveyor belts, whisking travelers from Point A to B with little regard for the stories and spectacles they blur past.
Amidst this homogenized landscape, Holbrook is a defiant reminder that sometimes the best part of the journey is the quirky diner you didn’t expect to love, not the time shaved off your ETA. In rediscovering Holbrook, we find not just a town but a treasure trove of tales begging us to slow down, look around, and maybe, just maybe, find a piece of ourselves among the echoes of Main Street. So, let’s take that exit ramp less traveled; who knows what stories await among the faded signs and whispers of yesteryear?
I hope you enjoyed our Holbrook tale and viewing the new photos. If Queen Anne and I have piqued your interest, you can see larger versions of this month’s adventure in my New Work collection <Link> and Fine Art America page <FAA Link>. They’ll be there for the next three months before they make way for a new adventure. Be sure to return next month when we stop at the Painted Desert and Petrified Forest.
Until our next detour, may your travels be full of discovery and stories as rich as Holbrook’s past.
jw
Your history lesson on Holbrook was interesting. It’s been some time but Fred and I did do a drive thru.
Always wondered what the inside of those tee pees looked like.
Old buildings with past lives – more photos please…
If you’re only posting once a month I would like more photos. Just my thoughts.
Noted – jw